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From one product link to the page your ads land on

When someone taps your ad on Instagram, Facebook or TikTok, the tap still leaves the app, but it lands on a page at your link that carries on the format they were in, in your brand, with your products.

What the shopper sees

They tapped a Reel, so they land in a Reel: yours, with the product they tapped already on it. From a Story they land in a Story, and from TikTok in a feed that moves like TikTok. The product sheet is in your type, colours and buttons, with real options, prices and stock.

Swipe one way on a Reel for the catalogue and the other for your store or link-in-bio page. Every product in the catalogue opens its own experience.

Omni is an example demo, built from omni.pet's public site. Not affiliated.

Live. Tap through it.

How it works

From one link to a demo of your whole range. Nothing to install, and no call needed to see it.

How it works in detail
  1. Send one product link

    Any product page on your store, or a retailer's page for your product, plus your work email. That's the whole brief.

  2. We build your demo

    Our team samples your site (colours, type, buttons, logo and photos), builds your catalogue with real prices and stock, and takes video from your own channels.

  3. Try it on your phone

    You get a private, password-protected gallery of every demo, with a QR code for each one, to open on your phone and pass round the team.

  4. Go live with us

    If you want it on your ads, we build your first experiences with your team and they run at your own link.

Built from your own site

Your identity, sampled from your store

Colours, typefaces, button shape and letter case, your logo and product photos come from your live store. Nothing's sheet uses its dot-matrix type and red; Omni's buttons keep their leaf corner; Aer's are square and black.

Your real catalogue

Real products, options, prices and stock. The product an ad leads with opens on the exact option in the link.

Your own videos

We take video from your own channels, so each product plays its own footage wherever you have it.

Every product can lead

Each product gets its own pages, and the whole range gets a few more. Pick the one that fits the ad.

For each product

Reel
The product's own Reel, with the button arriving when Instagram's would. It opens the product: options, bag, checkout.
Docked product card
The product sits on the Reel the whole time, one tap from Buy.
Story
Five steps: a hook video, the product, a poll that picks the product, a quiz that picks the option, an end card.
Bundle
Your own add-ons in the same bag and the same checkout link.
Drop
A limited-batch countdown on the product.
Subscribe
Your own subscription plans, priced for a first order and after, where your store sells them.
Gift code
On TikTok, the Gift Code sticker: a tap reveals and copies your code for checkout.

For the whole range

Range
Your range as swipeable cards over the video, each product opening its own experience.
Reviews
Your real, verified reviews on the product sheet.
Help story
A poll asks what the shopper needs, the answer plays that product's own video, a quiz sizes it, an end card sells it.
Profile
Where the link in bio lands: your profile, every product a post that opens its own Reel.

They pay on your checkout, or at the shop they choose

How you sell stays the same. The page hands the shopper on with their choice already made.

Your own shop

The bag arrives at your checkout already filled

On Shopify stores, tapping Checkout shows "Taking you to checkout" and hands over to your own Shopify checkout with the bag filled. If you don't sell from your own shop, the page links to the exact product page. Payment always happens on your checkout.

Example demo, built from omni.pet's public site. Not affiliated.

Sold through retailers

"Buy from" shows each shop's own price

For brands sold through retailers, the product sheet lists the sellers with their own price and stock, picked by the shopper's country (and city where it matters). UK shoppers looking at Hilleberg's tents see Ellis Brigham, Nordic Outdoor, Tiso and Basecamp Gear.

Example demo, built from hilleberg.com's public site. Not affiliated.

On a phone, on mobile data

Video on screen in 0.35 s

First paint
0.2 s
First video frame
0.35 s

Our own measurement on fast 4G: headless Chrome at iPhone size, cold cache. Every page is pre-rendered, and a slow connection gets a lighter copy of each video (720p, 480p or 360p) so it keeps playing instead of stalling.

How it stays fast

Fast on a phone, on mobile data

Every page is pre-rendered, so its opening packet (about 14 KB gzipped) already paints a complete-looking Reel.

In our own measurement on fast 4G (headless Chrome at iPhone size, cold cache), first paint arrives at 0.2 s and the opening video frame at 0.35 s.

A slow connection automatically gets a lighter copy of each video (720p, 480p or 360p), so it keeps playing instead of stalling.

Shoppers install nothing. It's a web page at your link.

See your own brand on the phone

Send one product link. We build a private demo with that product, the rest of your range, your prices and your own checkout, and email you the link when it's ready. The demo costs nothing.

We build a private demo with that product, the rest of your range, your prices and your own checkout, then email you the link. The demo costs nothing.

Get your demo